Neal Heffernan

EVP | Shopper & Retail Strategy at GfK

Neal Heffernan has extensive work experience, starting with their role as SVP - Business & Consumer Insights at Information Resources, Inc. from 1992 to 2007. Neal then joined GfK in 2008 as the SVP / General Manager, overseeing the company's operations until 2011. From 2012 to 2016, they held the position of SVP | Shopper & Retail Strategy at GfK. Finally, they were promoted to the role of EVP | Shopper & Retail Strategy at GfK in 2017, where they currently work.

Neal Heffernan earned a B.S. in Marketing & Advertising from Indiana University - Kelley School of Business. The start and end years of their education are not provided.

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