Krystal S. Smith

Ghetto Film School New York Fellows at Ghetto Film School

Krystal S. Smith is a Co-Founder and Chief Marketing Officer at JMK & Co., a consulting firm focusing on type-A students and startup founders, where responsibilities include website development, logo creation, and managing ad campaigns to enhance brand awareness. Currently a Fellow at Ghetto Film School, Krystal has completed extensive training in cinematic storytelling. Participation in programs such as SEO Scholar and the Today at Apple Youth Program has contributed to a well-rounded skill set in critical academics and creative arts. Experience as a Management Consultant for Kampus Group involved providing pro bono consulting to struggling businesses during the COVID-19 pandemic, while roles at oo35mm and Apple focused on social media marketing and film production. Involvement with Goldman Sachs and Snowflake offered insights into corporate practices and data-driven marketing strategies. Educational background includes a Bachelor of Business Administration in Marketing Management from Baruch College and a High School Diploma in Film Studies. Community service includes leadership roles at the New York City Housing Authority.

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