Gonzalo Fernandez de la Mora has a strong background in marketing, with experience in various roles and companies. Gonzalo currently serves as the Head of Marketing at Gibobs Allbanks since 2021. Prior to this, from 2013 to 2021, they worked at HomeAway.com, where they held the positions of Marketing Director, Southern Europe, EU Integrated Brand Marketing Senior Marketing Manager, and Traveler Manager for South of Europe, Marketing Manager. In these roles, they were responsible for developing and executing marketing plans, managing budgets, and achieving key commercial revenue goals through data-driven approaches.
Before their time at HomeAway.com, Gonzalo worked at CaixaBank as a Marketing Online Product Manager from 2010 to 2013. In this role, they were responsible for defining and implementing strategic marketing plans for online products and services. Prior to that, from 2008 to 2010, they worked at ING España&Portugal as a Marketing Online specialist and later as a Marketing Offline Product Manager. In these roles, they were involved in campaign planning, budget management, and determining the effectiveness of various marketing channels.
Gonzalo's early career experience includes working at BBVA as a Marketing Specialist from 2006 to 2008. In this role, they played a key role in the creation and launch of the brand "BBVA Solutions" and conducted market studies for new lines of business.
Overall, Gonzalo Fernandez de la Mora has a diverse range of experience in marketing, with a focus on strategic planning, budget management, and achieving key goals and metrics.
Gonzalo Fernandez de la Mora obtained a Master's degree in Marketing Management from ESIC Business & Marketing School, where they studied from 2005 to 2006. Prior to that, they completed their undergraduate education at Universidad Pontificia Comillas from 2000 to 2005, majoring in Business Administration and Management (Licenciatura en Administración y Dirección de Empresas), receiving the degree of E2.
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