Claire Sykes

Claire Sykes currently serves as the Director of DTC at Gibson Brands, Inc., overseeing strategic leadership in eCommerce and retail direct-to-consumer operations. Previously, Claire held the position of Senior EMEA Digital & eCom Marketing Manager at BISSELL, where responsibilities included leading the digital team and managing performance marketing, as well as implementing significant digital transformation initiatives. Earlier experience includes roles as Digital Marketing Manager at Pets at Home, Account Manager at Enjoy Digital, and Account Executive at Bolser, among other positions in marketing and communications. Claire holds a BA (Hons) in Marketing with Spanish from Sheffield Hallam University and completed a digital marketing course at Growth Tribe.