Matt Kennedy

Matt Kennedy has extensive work experience in the digital marketing and telecommunications industry. Matt currently serves as the Chief Commerce Officer at giffgaff, where they lead a team in driving business growth, improving supply chain efficiency, and developing new business opportunities. Matt has successfully grown the company's base size, revenue, and profit year after year. Matt is also a strong advocate for diversity, equity, and inclusion and sustainability initiatives.

Prior to their role at giffgaff, Matt worked as the Pre-Merger Integration - Digital Lead at Virgin Media O2. Matt played a key role in integrating digital strategies during the merger process.

Before joining Virgin Media O2, Matt held various positions at Tesco Mobile, including Head of Performance Marketing, Content and CRM, Head of PR & Media Relations (Interim), and Head of Digital and Social Marketing. Matt was responsible for driving digital acquisition strategies, multi-channel sales, and implementing innovative marketing campaigns.

Matt also has experience in the tech industry, having worked at Polycom as an Online Marketing Manager, where they achieved impressive results in lead generation and implemented groundbreaking virtual executive sales demonstration tools.

In addition, Matt served as a council member at The Institute of Direct and Digital Marketing (IDM), where they shared their insights on digital marketing trends and assisted in the development of training programs.

Earlier in their career, Matt worked at Symantec as the EMEA New Media Marketing Manager, EMEA Online Marketing Infrastructure Manager, and EMEA eMarketing Specialist. Matt successfully implemented new digital marketing systems and provided strategic consultation to campaign teams.

Matt's career began at IBM as a Web Developer, where they created and maintained websites for the PC Hardware Marketing division, and designed and built an Online Campaign Creator tool.

Overall, Matt Kennedy has a wealth of experience in leading digital marketing strategies, driving business growth, and implementing innovative marketing campaigns in the telecommunications and technology sectors.

Matt Kennedy received a Fellowship in the Intensive CMO to CEO Programme from The Marketing Academy in 2023. Prior to that, they obtained a Bachelor of Science degree in eCommerce from Brunel University London from 2001 to 2005. Matt completed their secondary education at St Bernard's Grammar School between 1994 and 2001.