Ingrid Soderlund is a digital strategist and entrepreneur with extensive experience in digital strategy, growth, and transformation. As the Founder and Consultant at WWA Wicker Web Agency, Ingrid builds brand and customer value through innovative strategies and tactics. Ingrid also leads In Flore, a global lifestyle brand catering to home decor, and serves on the Board of Directors for Gimmersta Wallpaper and New Wave Group, where efforts focus on digital innovation. Previous roles include Director of Strategy and Consulting at Publicis Sapient and Publicis Emil, and Senior Manager of Amazon and Global E-commerce Strategy at Newell Brands. Ingrid's educational background includes Executive Education at Harvard Business School and a Bachelor of Science in Fashion Merchandising Management from the Fashion Institute of Technology.
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