David Tjen

David Tjen is the current Director of Marketing Analytics at Glassdoor. David has over thirteen years of experience in analytics and marketing, having previously worked as the Director of Analytics at Art.com, Inc. from January 2006 to February 2019.

At Art.com, David was responsible for managing the marketing and business analytics team of a multi-million dollar international retail ecommerce business. David oversaw the product analytics team, which conducted A/B/n site testing across 10+ e-commerce domains. David also built and implemented a multi-channel attribution model to allocate sales across different marketing channels, such as direct mail, email, display & social, and paid search channels. In addition, David managed the implementation and roll out of Tableau and Business Objects WebI as Art.com's primary tool for accessing operational and analytical reports, dashboards, and performing adhoc queries.

David was also responsible for multiple million dollar annual direct mail (catalog) revenue at Art.com, including budgeting, circulation planning, and customer analytics. David analyzed the full customer lifecycle by developing metrics and customer lifetime value models for maximizing customer profitability. In addition, they managed customer insights and market research across the organization. Finally, David oversaw the development and deployment of a customer-centric enterprise data warehouse, including business requirements gathering, data warehouse design, data extraction-transformation-loading (ETL), and business intelligence vendor selection.

David Tjen has an MBA from the University of California, Berkeley, Haas School of Business. David also has a semester abroad in marketing and international business from HEC Paris. Their BA is in social science from the University of California, Berkeley.

Some of their coworkers include Aaron Terrazas - Chief Economist, Linda West - VP, Demand Generation & Marketing Operations, and Rachel Rosin - Director of Web Marketing. Their manager is Amanda Runner, SVP, Marketing.