Shelly Lee

Shelly Lee holds extensive experience in general management and marketing within the food and consumer goods sectors. As General Manager at GLICO since April 2020, Shelly oversees business operations in Taiwan, managing both B2B and B2C segments, along with strategic development and external relations. Prior roles include Country Manager at McCain Foods, where responsibilities encompassed P&L management, go-to-market strategies, and public relations, and Shopper Marketing Manager at PepsiCo, focusing on growth strategies driven by shopper insights. Shelly's early career at Unilever involved brand activation and innovation management. Educational credentials include an MBA from National Chengchi University and an exchange program in International Marketing & Entrepreneurship from York University.