Laura Morales B

Laura Morales B is a seasoned marketing professional with a robust background in lead generation and app marketing. Currently serving as a Marketing Specialist at iuvity since May 2023, Laura co-leads the creation and implementation of inbound marketing strategies and is involved in SEO planning. Previously, at Págalo from August 2021 to May 2023, Laura executed and optimized app marketing strategies, participated in B2B lead generation campaigns, and contributed to brand and service launches. As Marketing Coordinator at Cajero from June 2019 to July 2021, Laura led the marketing and design team, focusing on brand positioning and customer retention. Laura also has experience as a Marketing Analyst and Operations Analyst in earlier roles, showcasing a comprehensive skill set in marketing and operational processes. Educationally, Laura holds a specialization in Marketing Management from Universidad Sergio Arboleda and a degree in Business Administration from Universidad Libre.