Vivian Andrea Rozo

Vivian Andrea Rozo has a diverse range of work experience in CRM, retention, marketing, and communications roles.

Vivian Andrea is currently working as a Regional Growth CRM Manager at Global66, where they are responsible for implementing the regional CRM strategy, setting activation objectives, and optimizing communication channels such as email, push notifications, whatsapp, sms, and inapps. Vivian Andrea also aligns and executes transactional and marketing communications according to product launches, new features, and campaigns.

Before joining Global66, Vivian worked as a CRM & Retention Lead at Superföds, where they played a key role in customer relationship management and retention initiatives.

Prior to that, they served as a Growth CRM Specialist at Valiu, focusing on CRM strategies to drive growth and customer engagement.

Vivian also has experience as a Marketing Coordinator at Foody, where they supported various marketing activities.

Furthermore, they worked at Mercadoni as a Communications & Retention Analyst, responsible for designing and executing communication plans through multiple channels and implementing performance strategies. Vivian Andrea also held the role of Strategic Planning Analyst at Mercadoni, where they established a strategic planning area to improve internal communication and coordination among different departments.

Vivian Andrea'searly career experience includes an internship as an Omnichannel & Ecommerce Intern at Cencosud S.A., where they handled product content management, inventory control, and general support for the department.

Vivian has demonstrated expertise in CRM, retention, marketing coordination, communication planning, and strategic analysis throughout their career.

Vivian Andrea Rozo's education history is as follows:

From 2012 to 2016, Vivian attended Fundación Universitaria Konrad Lorenz and obtained a degree in Profesional en Marketing.

In 2014, they briefly studied Vitrinismo y visual merchandising at Servicio Nacional de Aprendizaje (SENA).

In 2013, they completed a course in CRM (Customer relationship management) at Servicio Nacional de Aprendizaje (SENA).

In addition to their formal education, Vivian obtained a certification in Curso básico de Marketing Digital from Google Actívate in May 2019.