Nigel Mihell

Nigel Mihell is an accomplished professional with extensive experience in sports management and sponsorship. Co-founding Global Media Properties Limited in September 2023, Nigel focuses on the convergence of content, technology, and consumer experience. Previously, as Managing Director at Varoosh Sports Partnerships from 2012 to 2023, Nigel managed and expanded the company's operations. Prior roles include Associate Director for sponsorship at Infront Sports & Media AG, where Nigel handled the FIM World Super Bike Championship sponsorship portfolio, and Corporate Partnerships at brand.LIVE. Notably, Nigel served as Director of Sponsorship Accounts at P1 Limited and as Commercial Manager for the British Touring Car Championship. Nigel's career began in motorsport as a race driver, competing in various championships while simultaneously engaging in sponsorship management and relationship building. Prior to a career in sports, Nigel's early experience includes a sales role at Furniture for Business.