Global Media Properties Limited
Nigel Mihell is an accomplished professional with extensive experience in sports management and sponsorship. Co-founding Global Media Properties Limited in September 2023, Nigel focuses on the convergence of content, technology, and consumer experience. Previously, as Managing Director at Varoosh Sports Partnerships from 2012 to 2023, Nigel managed and expanded the company's operations. Prior roles include Associate Director for sponsorship at Infront Sports & Media AG, where Nigel handled the FIM World Super Bike Championship sponsorship portfolio, and Corporate Partnerships at brand.LIVE. Notably, Nigel served as Director of Sponsorship Accounts at P1 Limited and as Commercial Manager for the British Touring Car Championship. Nigel's career began in motorsport as a race driver, competing in various championships while simultaneously engaging in sponsorship management and relationship building. Prior to a career in sports, Nigel's early experience includes a sales role at Furniture for Business.
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Global Media Properties Limited
At GMP, we believe in the power of human experiences to change lives, create community and drive bottom line growth. Whether creating our own IP or working with our global clients to drive business results through partnerships, sports, entertainment, education, or tourism, all our projects are tangible, measurable and engaging. We sit on both sides of the table. When building our own IP we are the client; creating, developing and selling our own brands. We are also trusted advisors, helping you accelerate your business goals through human engagement. Because we are owners as well as advisors, we fundamentally understand the lifecycle of the brand as well as the business realities you are faced with every day. Not getting the ROI from an existing above the line advertising campaign? Don’t know how your sponsorship investment is converting to brand affinity or sales, or do you just need a fresh perspective without the marketing speak? Talk to us.