Madison Lazas

Madison Lazas has an extraordinary knack for pinpointing problems and delivering strong, sustainable solutions.

Madison has deep knowledge and experience creating impactful integrated campaigns for national health, wellness and lifestyle brands. Before joining GSR, Madison worked as the account and media relations lead for Capwell Communications, a boutique PR firm in Southern California, developing results-driven influencer campaigns and media relations strategies. She previously served multiple roles at the global communications agency, Porter Novelli, mobilizing robust thought leadership plans for large pharmaceutical and biotech brands. Madison is an expert at relationship management, problem solving and campaign development. She also brings vast experience managing junior teams and budgets, and structuring internal processes for optimal firm performance.

Madison received her bachelor's degree in public relations from Louisiana State University