Mary Yanocha

As Chief Marketing Officer, Mary leads the strategic development and operational execution of the firm’s corporate marketing and sales enablement initiatives to drive growth for GTM. She actively partners with firm leadership, regional office leaders, and all service lines to create a unified GTM voice and brand presence. Her work centers around developing strategies and leading targeted programs that align with firm goals for the purpose of stimulating demand and capturing interest in GTM’s growing portfolio of corporate tax services.

Since joining GTM in 2014, Mary has been instrumental in building the marketing function, establishing a consistent narrative and a complete library of firm collateral, and developing an award-winning website. She has also implemented a CRM platform and marketing automation system, established a contact base of prospective clients, created a content strategy and social media program, and contributed to an impressive firm growth rate of more than 40%.

Mary has spent more than 20 years successfully leading marketing and growth initiatives for professional services organizations. Prior to joining GTM, Mary served as Vice President, Marketing & Sales at PM Solutions, a project management consulting and training company. Notable accomplishments during her last two years with the firm included leading marketing activities that directly contributed to 30% of the company’s revenue from new business acquisitions, generating several million in revenue directly from inbound web inquiries, and growing its database of qualified prospects by nearly 90%.

Mary is a member of the Association for Accounting Marketing (AAM) and the International Association of Business Communicators (IABC). She is also the author of a chapter for The American Management Association’s AMA Handbook of Project Management, focused on applying project management principles to the marketing function, and has written multiple articles and blog posts.

In her free time, Mary enjoys spending time with her husband and two children, golfing whenever she can fit it in, and watching anything on HGTV.