Cristiana Asselin-Petrin

Cristiana Asselin-Petrin is an experienced marketing professional with a focus on partner marketing and strategic planning. In their current role as a Senior Manager, Partner Marketing at G-P/Globalization Partners, they eliminate barriers to accessing global talent by simplifying legal compliance and establishing borderless teams.

Prior to that, they worked as a Senior Marketing Architect at The Channel Company, overseeing marketing activities for Fortune 500 accounts and smaller accounts. Cristiana managed $4M+ in Marketing Development Funds and developed integrated awareness and lead generation campaigns.

Before that, they served as a Marketing Manager at Skillsoft, where they successfully managed leadership development programs and business skills training. Cristiana also created the production process for Skillsoft's first podcast channel and webinars.

Earlier in their career, they had multiple roles at Connection. As a Corporate Marketing Programs Manager, they planned and managed integrated marketing content, supported corporate objectives, and secured new leads through marketing campaigns. As a Corporate Marketing Operations Manager, they partnered with vendors to produce revenue-generating marketing packages and launched the company's first blog. Additionally, as an SMB Marketing Programs Manager, they launched the first-ever company podcast program and developed sales collateral.

Overall, Cristiana Asselin-Petrin has a strong background in marketing, with a focus on partner marketing, strategic planning, integrated campaigns, content creation, and lead generation.

Cristiana Asselin-Petrin's education history includes a Bachelor of Science (BS) degree in International Affairs with a Concentration in Political Science from the University of Maine. Additionally, they hold an Associate of Science (AS) degree in Travel and Tourism from NHTI, Concord's Community College.

In terms of certifications, Cristiana has completed the Hubspot Reporting Certification and the Contextual Marketing Certification Course offered by HubSpot. Cristiana has also obtained certifications in Google Analytics Essential Training, Data Visualization for Marketers, Communicating with Confidence, Six Sigma Foundations, The Data Science of Marketing, Becoming an Emotionally Intelligent Leader, Marketing Tools: SEO, Reaching Customers Digitally, Succeeding in a New Role By Managing Up, CMS for Marketers, Advanced Social Media Strategy Training and Certification from various institutions such as LinkedIn, HubSpot, and Skillsoft.

Cristiana has also participated in HubSpot Academy's training programs on Content Marketing, Email Marketing, Inbound Marketing, and Sales Enablement.