Abi Fern

Abi Fern is a seasoned professional in partner and channel management, currently serving as Channel Manager at GWI since November 2023, where responsibilities include managing global partner networks, driving revenue through strategic alliances, and overseeing partner relationships. Prior experience includes a role as Partnerships Manager at Peppy, a digital health provider, where focus was on pipeline development and stakeholder management, and Partner Manager at Pleo, managing a partner program with over 500 partners. Earlier career experience includes working as an Account Manager and Deputy Team Leader in the Sales Development Programme at Softcat plc, a leading UK VAR, where performance optimization and customer service excellence were prioritized. Abi holds a Bachelor’s Degree with Honours in English Language and Linguistics from the University of the West of England.