Mark Jefford

Mark Jefford is a seasoned strategy professional currently serving as Strategy Director at GWI since August 2018, where responsibilities include spearheading the development of the company's overall business strategy and identifying growth opportunities. Prior to GWI, Mark held the position of Director of Data Applications at YouGov, an international market research firm, from September 2016 to August 2018. Mark also served as Head of Insight at Factory Media and Head of Research at The Stylist Group, contributing to the growth of prominent media platforms. Early career experience includes roles as Display Ad Planning Executive at The Guardian and Research Executive at Northern and Shell, enhancing Mark's expertise in media and research. Mark holds a BA in Politics & Sociology from the University of East Anglia and A Levels in Economics, Politics, Sociology, and General Studies from Coopers' Company & Coborn School.