Dr. Sabyasachi Dasgupta has commanded prominent positions in several corporate and academic giants for more than 14 years. He has taught at the Florida State University, USA, and has also been a visiting researcher in the University. Dr. Dasgupta, apart from presenting research papers in national and international conferences, also has a number of publications including Scopus/ABDC/UGC Care, edited books, number of cases, book chapters, and a book under his name. He has also received the distinguished Research Excellence Award 2020. Dr. Dasgupta heads the Research and Publications vertical of Globsyn Research Cell. He is also a scientific committee member of TIIKM – Colombo, a member of the American Marketing Association and Calcutta Management Association, and a reviewer in Journal of Brand Management, Journal of Creative Communication, and journals published by the American Marketing Association.