Joshua Kotowski

Joshua Kotowski's work experience begins in 2001 as a Digital Media Marketing Manager for eCommerce Peel, where they led digital media planning and strategies for various eCommerce and direct response websites. Joshua worked on developing plans to drive leads, increase website traffic, and improve engagement. Joshua also led cross-functional teams to develop communication and marketing strategies, as well as SEO initiatives.

In 2006, Kotowski joined Q Interactive as a Lead Generation/Lead Nurturing/Affiliate Marketing/Direct Response Specialist. Here, they provided various digital marketing services to advertisers and publishers, including lead generation, SEM/SEO, email marketing, display solutions, consumer surveys, affiliate marketing, and postal list rental. Joshua optimized campaigns across an advertising network using behavioral, demographic, and transactional data.

From 2007 to 2011, Kotowski worked at Abelson-Taylor as a Sr. Digital & Interactive Media Planner. Joshua was responsible for digital analytics, brand measurement, and analysis. Joshua also developed digital strategies to drive website visitation, engagement, and conversions for over 30 different brand websites. In addition, they led the digital media planning and buying team, integrated marketing and multi-channel optimization initiatives, and served as the SEM & SEO lead.

Kotowski then transitioned to Datatising | Interactive and Digital Web Strategy and Analysis, where they worked from 2007 to 2014. Here, they provided insights on clickstream data to drive actions that would yield positive outcomes, such as revenue, conversion rate, and customer satisfaction. Joshua conducted marketing campaign and investment analysis, analyzed data from online marketing campaigns, delivered online customer analyses, and implemented routine reports. Joshua also contributed to delivering results and presentations to clients, made recommendations for marketing improvement, and stayed informed about current marketing trends and best practices.

From 2011 to 2022, Kotowski held roles at both Publicis Sapient and Razorfish. As a Director, Central Region Lead, Data Science & Analytics I Performance Marketing and Testing Lead at Razorfish, they provided leadership in strategy and analytics to client, account, creative, and media teams. Joshua also led quantitative and qualitative testing, customer analytics, and omni-channel reporting and analysis efforts. As the Director, Chicago Lead, Data Science and Analytics I Performance Marketing and Testing Lead at Publicis Sapient, they continued to provide similar leadership and responsibilities.

Kotowski's most recent position is with GroupM, where they served as the Global Director, Business Science from 2022 to 2023. In this role, they led a team responsible for marketing mix modeling, reporting, and analysis for various digital and out-of-home media types. Joshua provided predictive forecasted models for multiple countries and offered insights and recommended actions for performance optimization.

Currently, Joshua Kotowski holds the position of Sr Director, Data Strategy and Analytics at GlueIQ, starting in February 2023. In this role, they guide and contributes to a dynamic team, designing impactful strategies, solving complex business problems, and increasing overall performance for organizations. Joshua focuses on data strategy, analytics, and science opportunities to enhance performance marketing against client goals and objectives, utilizing a wide range of data science techniques.

Joshua Kotowski completed their Bachelor's degree in Business Marketing Management from St. Joseph's College (IN) in the years 1998 to 2001. In 2016, they obtained a Tealium Certified Professional Tealium iQ Advanced Solutions & Deployments degree from Tealium University certification. In 2011, Joshua received a Master Certification in Web Analytics from Market Motive. Joshua also completed an Optimizely Qualitative Testing Certification in A/B and Multi-variate Testing, although the exact completion year is not mentioned. Most recently, in 2018, Joshua earned a Northwestern Kellog Coding Bootcamp Certification in Computer and Information Sciences and Support Services.