Lasma Simbolon joined Gojek in 2020 as the SVP and General Counsel/Head of Legal. Based in Jakarta, Lasma supports Gojek’s operations, its product development and the international expansion of its business. She is also the main advisor within the company for legal related matters and the head of Gojek’s legal department, including the international legal team, providing legal advice, strategic business advice and risk identification for Gojek’s management team and stakeholders.
Prior to joining Gojek, Lasma was the SVP & General Counsel of tiket.com, one of the biggest ticket booking e-commerce companies in Indonesia. She has also served as a Senior Counsel in PT HM Sampoerna Tbk, and other well known companies such as Cabot Indonesia and PT Hero Supermarket Tbk. Lasma started her career as a practicing attorney at SSEK Legal Consultants, where her last position was Partner.
Lasma holds a Master of Laws from Northwestern University, School of Law, Chicago USA, and a Bachelor of Law in Civil Law from the University of Indonesia.
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Gojek
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Gojek is Southeast Asia’s leading on-demand, multi-service tech platform providing access to a wide range of services including transport, payments, food delivery, logistics, and many more. Founded in 2010 with providing solutions to Jakarta’s ever-present traffic problems in mind, Gojek started as a call center with a fleet of only 20 motorcycle-taxi drivers (ojek). With the principle of using technology to improve the lives of users, the Gojek app was launched in January 2015 for users in Indonesia to provide motorbike ride-sharing (GoRide), delivery (GoSend), and shopping (GoMart) services. Today, Gojek has transformed into a “Super App”: a one-stop platform with more than 20 services, connecting users with over 2 million registered driver-partners, and 500,000 GoFood merchants – with a total of more than 170 million total downloads across the region. By providing them access to products and services across multiple sectors, Gojek has helped – and continues to help – create more value for society, improving efficiency and productivity, as well as boosting financial inclusion. At the moment, Gojek Singapore runs a suite of transport options – GoCar, GoCar XL, GoTaxi, and GoPremium. Their new brand strengthens their position as the leading technology platform in Southeast Asia, by providing solutions for everyday challenges. This new logo symbolizes their transformation from being a ride-hailing service to becoming the largest Super App with three platforms: consumer, driver, and merchant applications.