GOA Marketing
Martin Ward is an experienced professional currently serving as a member of the Advisory Board for the West Midlands Co-invest Fund and as the West Midlands Tech Commissioner, focusing on the growth of the local tech and digital sector. Martin provides growth advisory and M&A services as an Associate Partner at Waypoint Partners and serves as an advisor to several ventures, including Boardwave, Modo25, Brainpool AI, and Uncrowd. Additionally, Martin mentors high-potential ventures at Imperial College and advises on their son's SaaS venture, StudyStash, as well as GOA Marketing. Martin’s academic credentials include a First-Class BSc in Computing Science from Imperial College London and various executive programs at MIT Sloan School of Management, among other institutions.
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GOA Marketing
GOA Marketing is a London-based, cutting-edge SaaS platform specialising in Google Ads optimisation for enterprise-level businesses. We empower companies to take control of their Google Ads performance by improving spend efficiency, uncovering actionable insights, and creating opportunities to gain a competitive edge. Managing more than £1 billion in paid search, GOA consistently delivers significant ROI improvements through advanced automation, strategic insights, and industry best practices. As trusted ISBA partners, we collaborate with leading brands such as MoneySuperMarket, Diageo, Audible, Omnicom Media Group, Ebiquity, and many more, across various industries. Ready to elevate your Google Ads performance? Let's get started.