Lauren Redford-Smith

Lauren Redford-Smith has a diverse work experience history. Lauren started their career in 2014 as a Marketing Intern at IMG, where they gained research, analysis, and event logistics skills. In 2015, they worked as a Volunteer Research Assistant at UNSW Australia, where they assisted with study protocols, data entry, and documentation organization. Later that year, they became a Temporary Office Manager at Nearmap, responsible for managing meeting rooms, assisting with event organization, and recording meeting minutes.

In 2017, Lauren joined Tyro Payments as a Payment Solutions Specialist, focusing on building and managing a sales pipeline and streamlining in-store payment experiences for businesses. Lauren consistently exceeded sales targets and was recognized as a top performer in their team. Lauren then transitioned to the role of Senior Payment Solutions Specialist, where they mentored junior team members and helped create a sales training program.

From 2018 to 2021, Lauren held various roles at Tyro Payments, including Partnership and Corporate Marketing Executive and Senior Partnership and Corporate Marketing Executive. In these positions, they developed marketing campaigns, built brand awareness, managed partnerships, and drove lead generation.

Currently, Lauren is a Commercial Partner Marketing Manager (North America & ANZ) at GoCardless. Their main responsibilities include planning and delivering co-marketing campaigns with commercial partners, creating full buyer journey programs, and implementing account-based marketing initiatives for partners' customer bases.

Lauren Redford-Smith obtained a Bachelor's Degree in Psychology and Marketing from UNSW, which they pursued from 2013 to 2016. Prior to that, they attended Northern Beaches Secondary College for their high school education between 2007 and 2012. Additionally, Lauren has acquired multiple certifications including Product Marketing Foundations from LinkedIn in February 2021, Project Management Fundamentals from the Australian Institute of Management in February 2020, and Professional Presentations from the Australian Institute of Management in June 2019. Lauren also obtained certifications in Email and Content Marketing from ADMA in May 2019, Adobe InDesign CC from City Desktop Training in April 2019, and The Power of SEO and Content Marketing from the Australian Institute of Management in February 2019. Furthermore, Lauren completed a Certificate III in Accounts Administration (FNS30310) from TAFE NSW Higher Education in December 2012.