Cassandra Baptista

Cassandra Baptista has diverse work experience primarily focused on marketing, communications, and storytelling within the aging and caregiving industry. Cassandra is currently the Director of Marketing and Communications at GoGoGrandparent, a company that helps older adults live independently by managing various services. Previously, they founded and worked as a Personal Historian at In My Day, LLC, preserving and recording the stories of older adults. Cassandra also served as the Director of Communications for the City of Boston's Age Strong Commission, where they developed communication strategies and led awareness campaigns. Additionally, Cassandra worked as a Marketing and Communications Specialist at the University of Massachusetts Boston and Seniorlink, as well as a Marketing and Communications Specialist at Congregation Mishkan Tefila. Earlier in their career, they worked as a Journalist and Photographer for Boston Seniority Magazine and as a Multimedia Reporter for ECJOURNO iPad Magazine. Cassandra also gained experience as an Article Series Coordinator, Writer, and Photographer at Ethos. Cassandra's work experience demonstrates their dedication to promoting the stories and well-being of older adults.

Cassandra Baptista holds a Master's degree in Integrated Marketing Communication, which they obtained from Emerson College from 2017 to 2019. Cassandra also completed a course in Organizational Behavior-Management at Harvard Extension School in 2017. In 2016, Cassandra took a Marketing Research-MBA course at UMass Boston. Earlier, they earned a Bachelor of Science degree in Print & Multimedia Journalism from Emerson College from 2007 to 2011. Prior to their higher education, there is no information available about their education. Cassandra also has a certification in Adobe Premiere, although the details of the institution and date of certification are not provided.