Tammy Yu

Tammy Yu's work experience begins in 2014 at Moulin-orange Digital Branding Agency, where they worked as an Account Executive. During this time, they supported digital marketing planning, formulated social media strategies, and managed content output for brands such as Adidas and SK-II. Tammy also managed and monitored campaign performance statistics and coordinated account relationship management.

In 2016, Tammy moved up to the role of Creative Integrator at Moulin-orange Digital Branding Agency. Here, they planned social media strategies, produced creative content, analyzed data insights, and implemented actions to increase engagement and consumer loyalty for brands including New Balance, Philips, and Nivea. Tammy also developed advertising creative concepts, copywriting, and video scripts to deliver key brand messages effectively.

In 2019, Tammy joined Hairdodo Inc. as a Marketing Manager. In this role, they led B2C marketing projects by incorporating market insights and developing effective communication strategies. Tammy integrated communication channels across owned media, paid media, public relations, KOL, and third-party co-operations, resulting in increased user visits. Tammy also developed a re-targeting marketing strategy by analyzing consumer behavior insights and delivering personalized recommendations through inbound marketing tools, driving an increase in reservations.

Most recently, in 2020, Tammy joined Gogolook as Assistant Marketing Manager and later promoted to Marketing Manager in February 2022. Further details about their roles at Gogolook are not provided.

Tammy Yu has a Bachelor of Arts (B.A.) degree in Chinese Language and Literature from National Cheng Kung University. In addition, they obtained a certification in Growth Marketing Bootcamp (TW), Cohort 1 from Growth Marketer Academy in April 2020.