BA

Bertie Allen

Digital Marketing Strategist at Grey Matter

Bertie Allen is a seasoned marketing professional with extensive experience in various roles across multiple companies. Currently serving as the Merchandise Marketing Manager at LL Flooring since October 2023, Bertie leads the creation of strategic creative briefs and guides design teams for product promotions. Previously, as the Digital Marketing Manager at 365 Marketing Agency, Bertie managed branding campaigns and digital initiatives, while at Alchemco, the role involved directing the digital marketing strategy in multiple languages. Bertie's career began in ecommerce at Mango-Store Corp., where successful strategies led to a significant increase in service sales and customer retention. Additional experience includes managing trade marketing operations at Grupo David and a general management role at Moringa Pacific Tea Company, focusing on SEO and marketing campaigns. Bertie holds a Master of Science in Marketing from William & Mary and is pursuing an MBA at the University of Richmond, in addition to a Bachelor of Arts in International Affairs from Florida State University.

Links


Org chart