Lorena Barreto Roa

Lorena Barreto Roa is an experienced marketing professional specializing in influencer marketing and community management. Currently serving as a Project Assistant at Goldfish Influencer Marketing, Lorena is responsible for influencer sourcing and strategy development for L’Oreal brands such as La Roche Posay, Vichy, and Skinceuticals. Previously, Lorena held an Influencer Marketing position at Super, where the focus was on negotiations and campaign implementation for clients like Mercado Libre and Mercado Pago in Colombia and Peru. Lorena's earlier experience includes managing social media strategies for Bioderma as a Community Manager at NAOS and internships in marketing and social practice. Educational credentials include a Master in Communication, Marketing, and Event Organization from LCI Barcelona and a degree in Audiovisual Communication and Multimedia from Universidad de La Sabana.