Evelyn Bañuelos

Evelyn Bañuelos is a seasoned professional in insights and analytics, currently serving as the Director of Insights & Analytics at Golin since August 2025. Prior to this role, Bañuelos worked at SHEIN Distribution Corporation as a Senior Analytics Manager for Brand PR, where responsibilities included launching analytics systems and managing strategic reporting for campaigns. Previous experience includes positions at Movers+Shakers and imre, focusing on data strategy and analytics within cross-discipline teams, as well as roles at Weber Shandwick and Influential, where Bañuelos developed insights for social media reporting and consumer research. Bañuelos holds a Bachelor's degree in Business Administration with a Marketing Concentration and Sociology from California State University, Fullerton.