Katrina Rex

Katrina Rex is a seasoned content strategist with extensive experience in digital marketing and communications within academic and nonprofit sectors. Currently serving at the Golisano Institute for Developmental Disability Nursing, Katrina develops and implements digital marketing strategies for a national consortium of five universities and promotes resources for health professionals. Previously, Katrina held the same title at St. John Fisher University, where content strategy was tailored to user needs and analytics were utilized for content improvement. As Communications and Content Manager at Rochester Institute of Technology, Katrina established an annual communications strategy across multiple platforms to engage over 4,000 faculty and staff. In an earlier role as Program Manager at NeighborWorks Rochester, Katrina successfully expanded program staffing and significantly increased fundraising revenue. Educational credentials include multiple degrees and certifications from the Rochester Institute of Technology and SUNY Empire State College, focusing on communications, project management, and urban development.