Patricia Lalisan Bautista

Senior Manager, Customer Advocacy Marketing at Gong

Patricia Lalisan Bautista has a diverse work experience spanning multiple industries and roles. Patricia is currently working at Gong as a Senior Manager, Customer Advocacy Marketing, where they focus on developing marketing strategies to support customer advocacy initiatives. Additionally, they serve as the Circle Lead / ERG Lead for the Asian at Gong employee resource group, where they collaborate with the Head of Employee Programs and the Chief Customer Officer to create networking and career development opportunities for employees of Asian descent.

Prior to their current position, Patricia worked at Automattic as a Customer Marketing Manager, specifically in the Retention Team. In this role, they managed a customer newsletter sent to a large user base. Before that, they gained valuable experience at Genesys, starting as a Sales Operations Associate and later transitioning to various roles in customer marketing management and communications.

In addition to their corporate experience, Patricia co-founded EcoIngenuity, Inc., a social enterprise focused on creating sustainable livelihoods for marginalized communities in the Philippines. Patricia played a key role in conceptualizing the Jacinto & Lirio brand, which involved using indigenous materials to create fashionable items.

Their early career included internships at various companies such as Kentico Software, Celine Group of Companies Philippines, bYSI®, and Revlon Inc., where they gained exposure to various facets of marketing.

Overall, Patricia Lalisan Bautista has a strong background in customer marketing, communications, and social media management, with a focus on driving advocacy and community-building initiatives.

Patricia Lalisan Bautista began their education in 2006 at Ateneo de Manila University, where they pursued a BS Management degree with a major in Communications Technology Management. Patricia completed their undergraduate studies in 2010. In 2008, they attended ESC PAU Business School for a semester and gained insight into international management. It is not specified what field of study they pursued during this time.

In addition to their formal education, Patricia has obtained certifications to enhance their professional skills. In March 2016, they completed the "Introduction to Advocate Marketing" course at Influitive. This certification provided their with knowledge in advocate marketing strategies. More recently, in October 2021, they became certified as a "Customer Advisory Board Certified" professional through the Product Marketing Alliance.

Based on the information provided, Patricia's education history encompasses their degree in BS Management with a major in Communications Technology Management from Ateneo de Manila University, a semester at ESC PAU Business School, and additional certifications in advocate marketing and customer advisory board management.

Links

Timeline

  • Senior Manager, Customer Advocacy Marketing

    February, 2022 - present

  • Circle Lead ERG Lead Asian At Gong

    September, 2021

  • Senior Customer Marketing Manager

    December, 2019

View in org chart