Arielle Knutson

Senior Vice President Marketing at Good Culture

Arielle Knutson has been in the marketing and communications industry since 2004. Arielle began their career as an Intern at Funk/Levis & Associates in 2004. Arielle then moved to WONGDOODY in 2005, where they served as an Account Executive and managed integrated advertising campaigns for clients such as Alaska Airlines, Bank of America Alaska Airlines Visa Card, WS Department of Health, Harlem Globetrotters, Seattle International Film Festival and more. In 2008, Arielle joined Expedia as a Marketing + Campaign Manager for Expedia Media Solutions, where they led creative and media strategy for digital campaigns across Expedia Inc.’s portfolio of sites. In 2010, they joined Edelman as a Senior Account Executive (Ruth: Integrated Marketing for Brands + Experiences), where they led marketing strategy and relationship management with key brands and clients. In 2012, Arielle joined Nuun Hydration as the VP of Marketing and Director of Marketing, where they scaled the brand by leveraging Nuun's ethos, values, and core fans. Arielle also created and grew a fanatical fanbase using organic and experiential strategies. In 2022, Arielle joined good culture as the Senior Vice President of Marketing.

Arielle Knutson attended Portland State University from 2003 to 2005, where they earned a Bachelor of Science degree in Communication Studies. Arielle also attended the University of Oregon from 2004 to 2005, studying Advertising.

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Timeline

  • Senior Vice President Marketing

    November, 2022 - present