Francel Aquino Betz

Francel Aquino Betz is a seasoned marketing professional with extensive experience in customer relationship management and digital media. Currently serving as Senior CRM Manager at Good Sam since November 2022, Francel has successfully led CRM strategies across 13+ businesses, while building and mentoring a high-performing team. Prior to Good Sam, Francel was Digital Media Manager at Mattress Firm, achieving a notable 67% increase in email engagement during fiscal year 2022. Francel's background includes roles at Fossil Group, Inc. and West Elm Dallas, where strategic email and social media initiatives were effectively executed, enhancing customer retention and brand presence. Beginning a career at Abercrombie & Fitch Co., Francel gained valuable experience in international retail operations. Francel holds a Bachelor of Arts in Communication from California State University San Marcos and previously attended San Francisco State University.