Jochen Gary

Vice President Marketing at Goodgame Studios

Jochen Gary has extensive work experience in marketing and consulting roles. Jochen is currently serving as the Vice President Marketing at Stillfront Group since November 2021. Additionally, they work as a Guest Lecturer at Hamburg Media School since March 2021.

Prior to their current positions, Jochen worked at Goodgame Studios as the Vice President of Marketing and as the Lead Marketing Controlling. Jochen was responsible for leading a team, budgeting, eROI calculation, and investment decisions for performance marketing channels. Jochen also conducted cohort analysis, game KPI forecasting, and collaborated with product marketing and product managers for development. Furthermore, they evaluated new games market, estimated CPI, and conducted business cases and softlaunch planning. Jochen also focused on improving marketing steering models such as TV, organics, and brand effects.

Before Goodgame Studios, Jochen served in various roles at Insparx, where they worked as the Head of Product Marketing for be2, Head of International Marketing, and Head of Online Marketing Operations and SEO. In these roles, they re-designed marketing processes, established SEO as a new marketing channel, and managed SEO projects. Jochen also introduced CRM and customer retention programs.

Earlier in their career, Jochen worked at be2 as a Project Manager, at Roland Berger Strategy Consultants as a Senior Consultant, at Siemens Business Services Consulting as an Intern, at Siemens Ltd. China as an Intern, at IVP Management Consulting as an Intern, and at Siemens Business Services Financial Services as an Intern.

Jochen Gary's work experience showcases their expertise in marketing, team leadership, budgeting, analysis, and consulting.

Jochen Gary started their education in 2000 at the University of Erlangen-Nuremberg, where they pursued a degree in Diplom-Wirtschaftsinformatiker. This degree is comparable to a Master's degree in Business Information Systems. During their time at the University of Erlangen-Nuremberg, Jochen studied a variety of subjects including Business Information Systems, Computer Science, and Management. Jochen completed their studies in 2005.

In 2002, Jochen Gary also attended the University of Hull for a year. At the University of Hull, they earned a Bachelor of Arts (BA) in Business Studies. Jochen'sstudies at this institution focused on Project Management, Business Studies, and eCommerce. Jochen finished their studies at the University of Hull in 2003.

Based on the provided information, it can be concluded that Jochen Gary has a strong educational background in both Business Information Systems and Business Studies, with a particular focus on Project Management and eCommerce.

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Timeline

  • Vice President Marketing

    January, 2017 - present

  • Lead Marketing Controlling

    February, 2015

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