Sarah de Potter

Sarah De Potter is an experienced HR professional currently serving as an HR Business Partner at Goodman since June 2022. Prior to this, Sarah held the same title at Delhaize Belgium from July 2015 to June 2022, focusing on talent development, employee engagement, and optimizing HR processes. Sarah's expertise includes 360° project management and data management & analytics. Additionally, Sarah has a strong background in market initiatives and organizational engagement from Procter & Gamble, where roles included Market Initiative Leader and Demand & Initiative Leader for various product lines. Early career positions included Communications Manager at ESHRE and Communications Consultant at Trimedia, emphasizing strategic communications and brand development. Educational qualifications were obtained from KU Leuven and Erasmushogeschool Brussel.