Hannah Sedgwick Shin

Hannah Sedgwick Shin serves as a Senior Direct-to-Consumer Project Leader at goodr, where responsibilities include leading brand marketing projects and establishing cross-functional processes for direct-to-consumer campaigns. With a proven track record, Hannah has successfully launched goodr’s first customer loyalty program and managed significant marketing elements for emerging sales channels. Previously, in the role of Director of Community Marketing & Activations, a team of five was directed to achieve a 227% year-over-year increase in social impressions. Earlier experiences include positions at Stanton Communications as a Senior Account Executive, National Geographic Partners as Communications Coordinator, and internships at Discovery Communications. Educational qualifications include a Master of Arts in Strategic Communication and a Bachelor of Arts in Communication Studies from American University.