Julie Irving

Julie Irving is an accomplished marketing professional with extensive experience in the healthcare and retail sectors. Currently serving as the Director of Integrated Marketing at GoodRx since April 2025, Julie previously held positions at Elevance Health, where responsibilities included leading a team for CarelonRx and enhancing member engagement and digital adoption. Prior to that, Julie was a Senior Marketing Manager at CVS Health and Macy's, focusing on integrated marketing strategies that drove e-commerce growth and optimized omnichannel engagement. Julie’s career began at Amazon, where digital marketing strategies were developed to boost brand visibility and online growth. Julie holds an MBA in Marketing from NYU Stern School of Business and a BS in Business Administration from Elon University.