William Tobias

William Tobias is a skilled data insights analyst currently at Goodway Group, where responsibilities include extracting and analyzing performance data from various advertising platforms, aligning insights with client business objectives, and developing interactive dashboards to enhance productivity. With extensive experience in paid search media management across multiple companies, including leadership roles at Goodway Group and Imaginuity, William has consistently driven campaign success through data-driven optimizations, mentorship of junior staff, and the establishment of efficient departmental processes. William holds a Bachelor of Arts in Advertising from Southern Methodist University and has a background in marketing roles, including internships and teaching.