Mark McGaffin

Mark McGaffin has over 30 years of work experience in communications and marketing roles. Mark currently serves as the Director of Communications and Marketing at Goodwill Keystone Area, where they create and executes strategic marketing plans to enhance awareness of the organization's retail and mission services. In their previous role as Director of Public Relations at Goodwill, Mark increased earned media coverage and launched a visual storytelling campaign to convey the impact of Goodwill's operations. Prior to their time at Goodwill, Mark held various communications positions at Capital BlueCross, where they led external communications, managed internal brand initiatives, and served as a speechwriter for the president and CEO. Mark also worked at Sacunas & Saline as an Account Executive and Senior Strategist, where they led public relations campaigns and spearheaded internal branding initiatives for business-to-business clients. Mark has extensive experience in marketing and communications strategy, media relations, and employee engagement.

Mark McGaffin has a Master of Arts (M.A) degree in Professional Communication from La Salle University. Prior to earning their M.A, they completed a Bachelor of Arts (B.A) degree in Journalism and Public Relations from Indiana University of Pennsylvania. The start and end years for both degrees were not provided.