Fernando Urruela

Fernando Urruela has extensive experience in marketing and sales management across various industries. Currently serving as Head Of Marketing for Central America & Caribbean at The Goodyear Tire & Rubber Company, Fernando is responsible for overseeing the marketing budget and executing pricing and profitability strategies. As a franchisee at Mr Jeff, a laundry service company, Fernando manages operations involving collection and delivery. Previous roles include Key Account Manager at Stanley Black & Decker, where Fernando achieved significant sales growth, and Key Account Sales Executive positions at BIC and Newell Brands, accomplishing sales records and exceeding budget expectations. With a Master’s Degree in Marketing from Universitat de Barcelona and a Bachelor's degree in Marketing from Universidad Rafael Landívar, Fernando combines strong educational credentials with proven leadership in business development and marketing strategy execution.