Luis santa Cruz Fronjosá

Luis Santa Cruz Fronjosá is an accomplished sales professional with extensive experience in sales training and enablement across various industries. Currently serving as Lead Sales Competencies Enablement for EMEA at The Goodyear Tire & Rubber Company, Luis previously held the position of Senior Sales Trainer at Semrush, where a successful Sales Certification program was developed to enhance sales team performance. Prior roles include Sales Trainer at Tripadvisor, where comprehensive onboarding programs were implemented, and extensive experience at Uline, both as a Sales Trainer and Sales Representative, focusing on skills analysis and training effectiveness. Luis also held managerial and account management positions at Liqui Box and Natural Pack, respectively. Educational qualifications include an Executive MBA in International Business from Universitat Oberta de Catalunya and a degree in physics from Universidad Nacional Autónoma de México.