Anukriti Rai

Anukriti Rai is a seasoned Digital Marketing Strategist currently employed at Google since November 2024. Prior to this role, Anukriti served as Manager of Brand and Marketing at Lenskart.com, where responsibilities included building premium lifestyle brands John Jacobs and Owndays. Anukriti's career includes significant experience at John Jacobs in various managerial and trainee capacities, contributing to brand marketing initiatives from April 2021 to October 2024. Previous roles involve conducting cultural analysis at Viacom18 Media Private Limited, ethnographic research at McCann Worldgroup focusing on Gen Z attitudes, and lead generation projects with Jaipur Rugs. Anukriti has also interned across several notable firms, including Lenskart.com, Dentsu Webchutney, and Ogilvy. Anukriti holds an MBA in Strategic Marketing and Communication from MICA and a B.A. in English Literature and Economics from Miranda House, University of Delhi.