Danielle Perrella

Danielle Perrella is an experienced leader specializing in data, measurement, and analytics within the government and advocacy sectors. Currently serving as Head of Data, Measurement, & Analytics at Google, Danielle leads a cross-functional team to implement privacy-forward and AI-informed strategies for media investments. Previous roles at Google included overseeing measurement strategies for diverse sectors, managing complex analytical frameworks, and advising senior-level clients on performance optimization. Prior to Google, Danielle served as Vice President of Analytics at The Advertising Council, where a data-driven marketing analysis team was established. Additionally, experience includes teaching at New York University and conducting research at the National Science Foundation. Danielle holds a Master of Public Health from Columbia University and dual Bachelor of Science degrees from Cornell University.