Mert Bay

Mert Bay is an accomplished data science professional with a wealth of experience in leadership roles across multiple industries. Currently serving as the Head of Search Verticals and International Growth Data Science at Google, Mert Bay has previously held positions such as Vice President of Marketing Data, Analytics and Performance Product at GoodRx and Senior Director at Noom Inc. Notable contributions include leading Global Marketing Applied Science teams at Uber and developing advanced machine learning models at Conversion Logic and MarketShare, serving clients including Fortune 500 companies. Mert Bay holds a Ph.D. in Electrical & Computer Engineering from the University of Illinois Urbana-Champaign, along with an M.S. and B.S. from the same institution and Boğaziçi University, respectively.