Sobia Tariq

Sobia Tariq is a seasoned professional with extensive experience in user experience (UX) management and product strategy development within leading technology companies. At Google since July 2018, Sobia serves as Director, overseeing a multidisciplinary global UX team for the Google Cloud Platform, focusing on product design and the integration of Generative AI to enhance user productivity. Prior roles at Google include Senior Staff UX Manager and Staff UX Research Lead, where Sobia led large teams and drove customer adoption initiatives. Previous positions at Amazon, Expedia, Microsoft Corporation, Elixir Technologies, and Gulfnet further demonstrate a strong background in UX design, product management, and research, complemented by a BS in Software Engineering from the National University for Computer and Emerging Sciences.