KC

Kelly Crosson

Senior Manager, Strategic Partnerships & Marketing at Goop

Kelly Crosson has a diverse work experience in various industries. Kelly currently works at goop.com as a Manager of Strategic Partnerships & Marketing since February 2022, after serving as an Associate Manager in the same department from February 2021 to February 2022. Prior to this, Kelly worked at Endeavor where they held the position of Marketing & Activation Coordinator for IMG Fashion Events from January 2020 to February 2021, and Sales and Marketing Assistant from July 2018 to January 2020. At Endeavor, they executed sponsor activations, developed influencer campaigns, managed budgets, and organized execution logistics for global market activations.

From 2016 to 2018, Kelly worked as a Women's Fashion Sales Associate at Bivouac Ann Arbor. Kelly also gained experience as a Paid Summer Intern at HL Group in 2017, where they assisted with client monitoring, media placements, and media audits. Kelly had a London Fashion Week Internship at Karla Otto in 2017, providing support for public relations teams and assisting backstage at runway shows.

In 2016, Kelly took part in the WME | IMG Internship Program as an IMG Fashion Events Intern. Kelly also worked as a Sales Associate at Kyle by Alene Too in 2015.

Kelly has a background in education as well, having served as an Assistant Teacher at John Thomas Dye School from 2012 to 2015. In this role, they taught core subjects and led the summer dance program. Kelly also gained experience as a Personal Assistant and Social Media Coordinator for Soleil Moon Frye in 2014, where they monitored and updated social media accounts.

Kelly's early work experience includes a Social Media Marketing Internship at Moonfrye Inc. in 2013, where they reported to the senior manager and CEO. Kelly developed the company's social media accounts and initiated partnerships with influential bloggers.

Kelly Crosson attended Harvard-Westlake School from 2008 to 2014, where they earned their High School Diploma. Kelly went on to study at the University of Michigan from 2014 to 2018, majoring in Political Science and Government with a minor in Writing. In 2017, they also had the opportunity to study at UCL as an Affiliate Political Science Student, further enhancing their knowledge in the field of Political Science and Government.

Links


Timeline

  • Senior Manager, Strategic Partnerships & Marketing

    April 1, 2024 - present

  • Manager, Strategic Partnerships & Marketing

    February, 2022

  • Associate Manager Strategic Partnerships Marketing

    February, 2021