Sarah Farrar

Sarah Farrar has extensive experience in digital operations and marketing, currently serving as the Digital Operations Director at Calendars.com and Go! Retail Group since July 2006. In this role, Sarah is responsible for the strategic evolution of multiple brands within the Go! Retail Group. Previous positions held include Senior Digital Marketing Manager and Online Marketing Manager, where responsibilities included organizing promotional campaigns and executing targeted email strategies to drive eCommerce traffic and revenue. Sarah also has a background in customer service, having held roles such as Customer Service Assistant Manager and Returns Specialist at various companies, emphasizing leadership, performance metrics, and customer satisfaction. Prior to joining Go! Retail Group, Sarah worked as an Internet Customer Service Representative at Texas Book Company.