Heidi Lüdeking Kaalund possesses extensive experience in strategy and concept development, currently serving as Strategi- & konceptchef og partner at Gotcha A/S since June 2016. Prior roles include Concept Developer at SHRPA and Combine A/S, as well as Project Manager at EMAZE Advertising agency. Earlier career experience includes a position as Marketingassistent at Sanistål A/S. Heidi Lüdeking Kaalund holds a Master's degree in Communication and Media Studies from Aalborg University and has completed education at Aalborg Handelsskole.