Malin Hörstam

Malin Herrström is an accomplished communications strategist with extensive experience in developing impactful media strategies for clients. Currently serving as Head of Communications Strategy, Group Strategy Director, and Strategy Director at Goodstuff Communications since January 2017, Malin has been recognized with a commendation for 'Best Use of Insight' at the Campaign Media Awards and actively participates in initiatives promoting gender diversity. Previous roles include Account Director and Account Manager, with a focus on leading campaigns for notable brands such as Kopparberg and Yorkshire Tea. Prior experience includes positions at Omnicom Media Group UK as a Senior Communications Planner and Communications Planner, where Malin managed campaigns for various high-profile clients. Malin also contributed as a Member and Mentor at Bloom UK and gained initial experience as a Commercial Procurement Intern at GlaxoSmithKline. Malin holds an MA (Hons) in Management from the University of St Andrews.