Dusty Geumala

Dusty Geumala is a seasoned professional in strategy and planning with extensive experience in loyalty program development and marketing technology. Currently serving as the Strategy & Planning Lead at GoTo Group since November 2018, Dusty has a proven track record of building unified loyalty programs. Prior roles include Senior Data Analyst at elevenia, responsible for customer insights and campaign management, and marketing operations at Traveloka, where key responsibilities included enhancing engagement through owned media channels across multiple Southeast Asian countries. Dusty's earlier experience encompasses systems security at Citi and IT solutions development during an internship at Pertamina. Dusty holds a Bachelor's degree in Computer Science, majoring in Information Systems from the University of Indonesia.