Edwin Cruz

Edwin Cruz is a seasoned design professional with extensive experience in UX design and industrial design. Currently serving as a Senior UX Designer in Design Systems at GoTo since March 2021, Edwin previously held positions at Brandwatch as a UX Researcher and UX Designer from April 2018 to March 2021, and as a Senior Industrial Designer focusing on IoT at red GmbH from December 2015 to April 2018. Prior roles include Lead 3D Designer at House Of Sillage, Industrial Designer at dashdot and Incipio Technologies, and CAD For Manufacturing Modeler as a freelance designer. Edwin began the professional journey as a CAD Drafter at Magnavon Industries. Academic credentials include a B.A. in Design from California State University, Long Beach, along with exchange semesters in Industrial and Product Design at Köln International School of Design and Pforzheim University.