James Nichols

James Nichols, CSM, currently serves as the UX | Accessibility Lead at GoTo, where responsibilities include leading user experience initiatives for an eCommerce platform generating $17 million in annual recurring revenue. Achievements include a 10% increase in trial conversion metrics by implementing user-centric trial designs and collaboration on the launch of micro-frontend architecture, which accelerated development speed-to-market by six times. Prior to this role, James held dual titles of Product Design Lead and Marketo Developer/Designer at LogMeIn from April 2021 to January 2022.