Jennifer Li is a Senior Product Designer at Grab, drawing upon a diverse background in UI/UX and graphic design. Previously, they worked at Shopee as a UI/UX Designer, where they utilized data-driven design to enhance the user experience of Southeast Asia's leading e-commerce platform. Prior to that, they contributed as a UX Designer at Flybits, designing a personalization marketing tool for major financial institutions and significantly improving user workflow efficiency. Jennifer also gained experience as a Freelance Graphic Designer at Georgette Packaging Inc. and held graphic design roles at the Federation of Students and Shopify, showcasing their versatility in both digital and print mediums. They earned a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo.
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